A future where people are healthy, happy and secure, and their better lives build companies that flourish.


Habits drive people + fuel companies.


We believe a core set of positive habits are the key to unlocking healthy, happy + secure individuals, and successful companies.

These Pivotal Habits are the building blocks of high performance individuals and company cultures.


Learn more about Pivotal Habits >
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How productive could your people be?


Imagine if your people showed up to work each day:

HEALTHY: fit, mindful, well rested + restored

HAPPY: connected to peers, purposeful, motivated + inspired

SECURE: focused on work, risks avoided, unworried about finances

How productive could they be?

How could this effect the quality of their work, their relationships with peers and their decision making long-term?

How could this impact translate to the success of your business if each and every one of your people effectively showed up healthy, happy and secure?

The habits that generate health, happiness and security allow people to be more focused at work, which means they can achieve the ultimate state of FLOW more often.

When in flow, people can reliably produce 10x their everyday output. This is what we refer to as superhuman performance.

This level and quality of performance generated consistently by your employees can directly impact your company’s ability to innovate, move quickly, adapt and evolve, make effective decisions and reduce time and cost waste across the board.


Performance + Engagement = Productivity

The habits that make up your company culture determine the productivity of your employees.

Employee productivity is driven by many factors.
The two most important and measurable drivers are performance and engagement.


Generating Employee Performance

We define "performance" as the ability, energy, stamina and mental capacity to do great work, to be resilient in the face of set-backs and to remain highly focused on a set of important work and life tasks.

When your employees are healthy, happy and secure, they generate sustained, high-quality performance in many ways, including:

  • Being in a frequent state of flow
  • Avoiding distractions from being sick, unhappy or insecure
  • Improving team work and work relationships

The habits that lead to health, happiness and security are chosen to support performance as the key ultimate outcome.

Generating Employee Engagement

We define "engagement" as the heightened emotional and intellectual connection an employee has for their job, work, manager, peers and company that leads to them applying additional discretionary effort to their work.

How we get people to practice Pivotal Habits has an impact on their relationship to their work, their company and their peers. We leverage BRATLAB research in the form of the Four Powers, a set of habit creation influence methods that leave employees highly engaged with their employers and work, and thrilled with the experience and results of becoming healthy, happy and secure.



The Behavioral Research Applied Technology Laboratory is the research division of Habits at Work. This team of actuaries and research psychologists combine their expertise and focus their efforts on answering a set of crucial questions related to habit creation.


Over the last decade, our team has researched why people find it hard to create healthy habits + how best to support them in doing so.

We seek to answer these crucial questions:

Which habits are worth doing? What is the proper dose?

How do we get people to practice habits in a way that leaves them feeling thrilled with the experience and engaged with their employer?

What is the potential value for an employer as a result of their employees practicing these habits?



BRATLAB Research


A meta-analysis of over 1,000 peer-reviewed & published research articles in the wellness and health arenas, this model seeks to answer the question: what’s really worth doing in wellness?


A research framework with 80+ methods for creating healthy habits through experiences that leave people engaged with their employers, and more productive as a result.


A user-driven model that calculates ROI over time from a given wellness program & acts as a predictive model for estimating future returns.