Short for Behavioral Research Applied Technology Laboratory, BRATLAB is a research and consulting team within Habits at Work.

Over the last decade, the BRATLAB team has researched why people find it hard to create healthy habits and how best to support them in doing so.

Our research is distilled into three offerings, currently offered via subscription or custom consulting services:

Dose Value™ measures which habits bring the most value to people and companies.

Four Powers™ supports the reliable creation of positive habits over time.

Outcomes Value™ calculates ROI over time and estimates future returns for any program.

Dose Value™


Dose Value™ is a meta-analysis of over 1,000 peer-reviewed and published research articles in the wellness and health arenas.

It seeks to answer the questions:

Which habits are worth doing?
To what extent?

The actuarial value of a habit (e.g., exercise) on a particular outcome (e.g, error rates) has been constructed for a multitude of habit/outcome scenarios.

To date, the research has focused on the potential value of health habits on those outcomes valued by insurers, employers and members (shown in the graphic below).


Continued research will uncover the proper dose for positive habits related to happiness and financial security as it relates to their potential value for employers in the form of productivity and employee performance.


Applications of the Dose Value include:

  • Setting Strategy: decide which key habits to focus on as a business
  • Tactical Decisions: determine which programs are most effective for a given outcome
  • Incentive Programs: actuarially determine the maximum incentive for a given habit
  • ROI Prediction + Retrospective Measurement: via the Outcomes Value engine
  • Making the Business Case for Investing in Employee Performance: leverage the model for selling to skeptical clients who want to “see the research”
  • Application to Other Existing Research: better understand and apply original research undertaken by your own company
  • Build a Performance Index: use the Dose Values of each habit as weights
  • Build Employee Performance-Driven Productivity & Cost Management Indices
  • Dispute Claims that Positive Habits Don’t Produce Significant Outcomes

Four Powers™


Four Powers™ is a collection of influence methods that illustrate how to create positive habits through experiences that leave employees engaged with their employers, and maximally productive as a result.

Four Powers is based on behavioral theories and validated research from a variety of leading thinkers, behavioral research laboratories and Habits at Work’s extensive field testing.
We have looked across industries to find the influence techniques that have been successfully used to shape employee and customer behavior for many years.

Four Powers helps companies understand and change by leveraging this key distinction: how people THINK they behave and make decisions, versus how they ACTUALLY do these things in reality. 

The model proposes that for habits to be created, the following formula needs to hold true:

Capability+  Motivation   >   Barriers+  Temptations

This (and many other insights from Four Powers) are counter intuitive and sometimes even differ from our personal experiences of things.

The power of our research is that it is based on what actually works, not what sounds like it should work, or what we think should work.


Four Powers currently includes 80 influence methods for creating and maintaining positive habits within four life contexts: self, social, spaces and systems.

Each method is explained in detail, including how it can be applied in wellness, other methods with which it works well, case studies of it applied in practice and lists for further reading or watching, to enhance our clients’ understanding of the nuances of each method.


Applications of Four Powers™ include:

  • Product Development: the 80 methods are the “Lego blocks” for building new products
  • Product Portfolio Review: this is the lens through which we assess product partners and vendor companies
  • Wellness Assessments: via Habits at Work’s Wellness Assessment product for employers
  • Increase Effectiveness: improve upon existing employee performance and wellness programs or products
  • Reverse Engineer: break down competitor products into their influence techniques
  • Ongoing Research: a framework for collecting new influence-related research

Outcomes Value™


Outcomes Value™:

  • Calculates the ROI from a wellness or employee performance program over time

  • Estimates the value of future returns

  • Looks beyond the financial return and quantifies other valued outcomes

These outcomes include:

  • Improved decision making, lower error rates, greater at work stamina
  • Lower employee turnover, better customer service or other customer outcomes
  • Improved engagement, employee satisfaction and happiness
  • Fewer deaths, disabilities, sick care days and less presenteeism