As sellers we have a trust problem.

Your trust bank account is overdrawn the moment you meet a new customer.

Only 3% of people (you read that right) trust sellers. Only 36% of B2B customers find vendors to be transparent. We do indeed have a trust problem.

Sellers over-rely on product and company-level trust and don’t consider how important their own trustworthiness is to their success.

They talk up product features and benefits, instead of deeply understanding the progress that customers are trying to make in their careers, lives or business.

They parade logos in front of customers to lend credibility before they have earned personal credibility.

They speed through discovery because they’re focused on selling a product over building relationships, creating trust and uncovering their customers’ needs.

Customers need to trust SELLERS before they trust the products they sell or the companies they represent.

This is because customers decide IF they want to buy FROM YOU before they decide WHAT they want to buy from your company.

We created Promise Selling to turn your sales team into magnetic trusted advisors. This means they can consistently enroll customers as partners and co-creators of their preferred solution. It means they know how to build and maintain customer trust and restore it when it’s broken. Finally, it means they can create customer value during the buying process, not only from the products they sell but through the relationships they build.