Help your team practice and embody the mindsets, skills, and habits that build customer trust
Our transformative Promise Selling programs turn B2B sellers into Magnetic Trusted Advisors
Trusted by revenue-responsible leaders like you
Your sellers have a trust problem.
Before they even have the first conversation, send the first email, or make a first impression, customers already don’t trust salespeople.
Many sellers over-rely on product and company-level trust.
They talk up product features and benefits.
They parade logos in front of customers to lend credibility.
They speed through discovery because they’re focused on selling a product over building relationships, creating trust, and uncovering their customers’ needs.
Customers need to trust SELLERS before they trust products or companies.
This is because customers decide IF they want to buy FROM YOU before they decide WHAT they want to buy from your company.
Are your sellers solving the trust problem?
Click & drag the slider below to explore the trust problem
👋 Wave goodbye to persuading, convincing, incentivizing, and pushing customers along a sales process.
⏱ It’s time for a truly customer-centric approach to sales.
We created Promise Selling to turn your sales team into magnetic trusted advisors that consistently:
Enroll customers as partners & co-creators
Build, restore & maintain customer trust
Create customer value during the buying process
Help your sellers become the Magnetic Trusted Advisors your customers need & deserve
Help your sellers become the Magnetic Trusted Advisors your customers need & deserve
Credible Character
Demonstrate sincerity, competence & reliability by making and delivering on customer promises, explicitly communicating your intentions and actions, and restoring trust if you have a break in performance
Core Habits
Promise Sellers demonstrate their sincerity, competence, and reliability by deliberately practicing the core mindsets, skills, and habits that create a trustworthy presence and way of being
Creative Conversations
Help your customers achieve progress by leading Creative Conversations where you can make and deliver on promises, and your customers can literally speak their futures into existence
Sales Training Programs
Live Programs for Enterprise Teams
Promise Selling Programs
Equip your sellers with the mindsets, skills, and habits to rapidly build trust, foster deeper relationships, and unlock extraordinary value for your customers.
On-Demand Learning Experience
Promise Selling Academy
On-demand courses to help your sellers show up authentically, build trust, and serve your customers so they can close more deals, faster.
We’re back in person!
Check out our recent in-person engagements
The Power of Personal Origin Stories
Storytelling is one of our favorite topics because you can see shifts happening in the room. Participants get the chance to create and elevate their own origin stories. By the end of the session, they leave with a fantastic, peer-reviewed, personal origin story to wow customers at their next meeting.
“The 2×2 Feedback loop sounds like it is going to be a very helpful tool in providing consistent and detailed feedback.”
“This was a great workshop and I’m so excited to implement my learnings into my work and personal life!”
“The facilitator was fantastic, with great energy, great eye contact, great opening.”
“It was nice how they pushed the participant to reach a higher emotional element in their story.”