Craft: Part art, part science.
Rooted in behavioral psychology, neuroscience and trust research, Promise Selling is a truly customer-centered approach that empowers sellers and leaders to build trust and credibility, create customer value and help customers make progress to achieve their goals. However, the practice of Promise Selling is a Craft, honed and refined through deliberate practice.
Promise Selling is NOT:
A prescriptive, linear sales process
A replacement for solid product and industry expertise – you still need that foundation!
A way to persuade your customers to buy your product
A series of tips and tricks
A silver bullet for sales success
Promise Selling is building trust and enrolling your customers in the buying process by making and delivering on a set of promises about who you are and how you’ll behave.
The primary goal of Promise Selling is to build trust.
It’s time to STOP dragging customers through YOUR sales process and START enrolling customers in THEIR buying process.
Practicing the Craft of Promise Selling helps sellers:
Build & Maintain Trust
Foster deeper customer relationships faster, be seen as a trusted advisor and act as a true partner
Make Future Selling Easier
When your customers trust you it’s easier to renew, upsell, cross-sell and earn referrals
Create a Trust Trajectory
Customer relationships based in trust shorten deal cycles, expand deal sizes and lessen the risk of deal loss
Turn Customers into Co-Creators
Work WITH your customers to help them make buying decisions – whether they end up working with you or not
Sell Authentically
Show up as yourself, focus on building trust and honoring your promises to sell with integrity
Make Purposeful Progress
Helping your customers make progress in their lives transforms your purpose, enjoyment and fulfillment as a seller
Sales Training Programs
Live Programs for Enterprise Teams
Equip your sellers with the mindsets, skills and habits to rapidly build trust, foster deeper relationships and unlock extraordinary value for your customers.
On-Demand Learning Experience
On-demand courses to help your sellers show up authentically, build trust and serve your customers so they can close more deals, faster.