Let’s turn your sellers into Magnetic Trusted Advisors

Help your sellers create customer value, stand out during the sales process, and sell more faster using the Promise Selling methodology

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Promise Selling Programs

We partner with sales leaders and enablement teams to deliver immersive, interactive sales training programs that help sellers build credible character, create core habits, and lead creative conversations.

Reconnaissance Conversations Program

Lead discovery conversations that unearth problems, create possibilities, motivate action and foster commitment, all while building trust and establishing credibility.

Reconnaissance Courses Include

Getting Good at Getting Great: Deliberate Practice & Feedback
Present Yourself: Great First & Lasting Impressions
Listen Empathically: Pay Attention & Attend to What Matters
Pose the Right Questions: Unearth What Matters & Unlock Pathways for Action
Reconnaissance Conversations 1: Today’s Problems
Reconnaissance Conversations 2: Desired Future
Reconnaissance Conversations 3: Model of the World
Reconnaissance Conversations 4: Ideal Partner
Ask Customers for Feedback: Uniquely Serve Each Customer

Pathway Conversations Program

Lead internal and customer-facing conversations to solve the right problems, present ideas in a way that motivates action, and co-create solutions with your customers to build ownership and gain commitment.

Pathway Courses Include

Solve Problems: Peer-Generated Solutions
Negotiate Fairly 1: Set Ambitious Goals & Prepare to Learn
Present Ideas: Bring Ideas to Life with Purpose & Passion
Negotiate Fairly 2: Gives, Gets & Gains
Negotiate Fairly 3: Value Trading
Pathway Conversations 1: Recreate the Landscape
Pathway Conversations 2: Present Three Pathways
Pathway Conversations 3: Co-Create the Campaign
Pathway Conversations 4: Commitments & Contracting

Milestone Conversations Program

Lead customer conversations to assess progress toward goals, make adjustments to your approach, prioritize actions, keep and make promises, and help your customers achieve their vision.

Milestone Courses Include

Keep Your Word 1: Responsible Promises
Run Effective Meetings 1: Prepare, Promises, Process & Perspective (roles)
Plan & Prioritize: Help People Prioritize to Make New Promises
Run Effective Meetings 2: Power Close & Follow Up to Deliver on Promises
Keep Your Word 2: Restoring Trust
Milestone Conversations 1: Look Back & Assess Progress
Milestone Conversations 2: Check the Campaign
Milestone Conversations 3: Check the Horizon & Make Necessary Adjustments
Milestone Conversations 4: Make New Promises

Storytelling Program

Most sellers use stories as a tool to persuade, entertain customers, or create likability. The real power lies in co-creating stories WITH your customers.

Storytelling Courses Include

Create Moving Stories
Sharing Stories Powerfully
Personal Origin Stories
Company & Product Origin Stories
Storytelling for Navigating Concerns
Storytelling for Competitive Differentiation
Story Practice Jams

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Participant Experience

Program Kickoff

60-minute live session that articulates a compelling promise for the program to get your team excited & committed

Interactive Workshops

2-hour facilitated live sessions that shift mindsets, impart critical knowledge & create space to practice new skills

Deliberate Practice & Feedback

Our programs help your managers and teams create a supportive culture of preparation, practice & feedback

Practice Sessions

60-minute facilitated live sessions create the dedicated space for your team to practice, get feedback and learn from their peers

Context Design

Our proprietary habit change technology is embedded into the design of our programs & brought to life during Manager Sessions

Manager Sessions

60-minute facilitated live sessions where managers create a model of excellence to coach their teams & design solutions to overcome common obstacles for habit creation

Activation Resources

Robust guides, simple tools & compelling videos to support each course

Jam Sessions

Programs wrap with an engaging 2-hour live practice & performance session to celebrate your team’s progress

Certification

Participants that complete the program can proudly display their new credentials on LinkedIn

Reinforce your team’s live learning experience with our on-demand Promise Selling Academy.

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Konrad Ribeiro

Head of Industry, Media & Entertainment, Google

“We hit a spending plateau with a major motion picture studio and we realized that we’d been focusing our sales conversations on the transactional value created by the media. When we retooled our message based on our customer’s business objectives, it transformed the conversation and gave us the permission to make a much bigger ask. We had about a 30% growth in investment on a per film basis.”

Shyam Rao

CEO, Punchh

“We got a chance to step back and think through the art of how we approach customers. These are lifelong skills for people to take throughout their careers.”