Let’s turn your sellers into Magnetic Trusted Advisors

Help your sellers create customer value, stand out during the sales process, and sell more faster using the Promise Selling methodology

Promise Selling Programs

We partner with sales leaders and enablement teams to deliver immersive, interactive sales training programs that help sellers build credible character, create core habits, and lead creative conversations.

Reconnaissance Conversations Program

Lead discovery conversations that unearth problems, create possibilities, motivate action and foster commitment, all while building trust and establishing credibility.

Reconnaissance Courses Include

  • Getting Good at Getting Great: Deliberate Practice & Feedback
  • Present Yourself: Great First & Lasting Impressions
  • Listen Empathically: Pay Attention & Attend to What Matters
  • Pose the Right Questions: Unearth What Matters & Unlock Pathways for Action
  • Reconnaissance Conversations 1: Today’s Problems
  • Reconnaissance Conversations 2: Desired Future
  • Reconnaissance Conversations 3: Model of the World
  • Reconnaissance Conversations 4: Ideal Partner
  • Ask Customers for Feedback: Uniquely Serve Each Customer

Pathway Conversations Program

Lead internal and customer-facing conversations to solve the right problems, present ideas in a way that motivates action, and co-create solutions with your customers to build ownership and gain commitment.

Pathway Courses Include

  • Solve Problems: Peer-Generated Solutions
  • Negotiate Fairly 1: Set Ambitious Goals & Prepare to Learn
  • Present Ideas: Bring Ideas to Life with Purpose & Passion
  • Negotiate Fairly 2: Gives, Gets & Gains
  • Negotiate Fairly 3: Value Trading
  • Pathway Conversations 1: Recreate the Landscape
  • Pathway Conversations 2: Present Three Pathways
  • Pathway Conversations 3: Co-Create the Campaign
  • Pathway Conversations 4: Commitments & Contracting

Milestone Conversations Program

Lead customer conversations to assess progress toward goals, make adjustments to your approach, prioritize actions, keep and make promises, and help your customers achieve their vision.

Milestone Courses Include

  • Keep Your Word 1: Responsible Promises
  • Run Effective Meetings 1: Prepare, Promises, Process & Perspective (roles)
  • Plan & Prioritize: Help People Prioritize to Make New Promises
  • Run Effective Meetings 2: Power Close & Follow Up to Deliver on Promises
  • Keep Your Word 2: Restoring Trust
  • Milestone Conversations 1: Look Back & Assess Progress
  • Milestone Conversations 2: Check the Campaign
  • Milestone Conversations 3: Check the Horizon & Make Necessary Adjustments
  • Milestone Conversations 4: Make New Promises

Storytelling Program

Most sellers use stories as a tool to persuade, entertain customers, or create likability. The real power lies in co-creating stories WITH your customers.

Storytelling Courses Include

  • Create Moving Stories
  • Sharing Stories Powerfully
  • Personal Origin Stories
  • Company & Product Origin Stories
  • Storytelling for Navigating Concerns
  • Storytelling for Competitive Differentiation
  • Story Practice Jams

Participant Experience

Program Kickoff

60-minute live session that articulates a compelling promise for the program to get your team excited & committed

Interactive Workshops

2-hour facilitated live sessions that shift mindsets, impart critical knowledge & create space to practice new skills

Deliberate Practice & Feedback

Our programs help your managers and teams create a supportive culture of preparation, practice & feedback

Practice Sessions

60-minute facilitated live sessions create the dedicated space for your team to practice, get feedback and learn from their peers

Context Design

Our proprietary habit change technology is embedded into the design of our programs & brought to life during Manager Sessions

Manager Sessions

60-minute facilitated live sessions where managers create a model of excellence to coach their teams & design solutions to overcome common obstacles for habit creation

Activation Resources

Robust guides, simple tools & compelling videos to support each course

Jam Sessions

Programs wrap with an engaging 2-hour live practice & performance session to celebrate your team’s progress


Participants that complete the program can proudly display their new credentials on LinkedIn

Reinforce your team’s live learning experience with our on-demand Promise Selling Academy.

Trusted by revenue-responsible leaders like you

Trusted by revenue-responsible leaders like you